Ring flashes are generally used for macro photography, so you can get light on a subject shooting with the lens very close. But many fashion and portrait photographers use them because of the awesome look you get, especially the reflection in the eyes. When it was time to update my head shots with my awesome blue hair, I made myself a ring flash out of LED Christmas lights. The lights were wrapped around each other in a ring and suspended on a stand around the lens of my camera. Then I grabbed my roommates who happened to be passing by and shot them as well. I gotta say, I'm really happy with the results.