With multiple ways for people to view your movie, you can
make it available only one way at a time and maximize your revenue and announcement
process. I’m planning more than one release. First, there were film festivals, then a limited theatrical release, then broadcast. After that comes the opportunity for people to purchase the film on a DVD and finally
it will be available as VOD (video on demand, both rental and download.)
The reason I’m doing it that way is, I’ll be able to do more than one release announcement blasted on social media and I’ll make more through DVD sales than VOD so I’d rather most people that are interested purchase a DVD. Making that the only option for a while, will get impatient people to do just that. I don't want to miss out on sales though, so shortly after the DVD release will be VOD so that the documentary is widely available to as many potential audience members as possible.
Make sure you have a plan for how you want to release your movie, before you get to that point. You don't want to miss out on a chance to have your movie in a film festival because you released it online too early. And you don't want people buying a copy at home before you do a theatrical release, if you want to go that route. Timing is important. Make the most of it.
The reason I’m doing it that way is, I’ll be able to do more than one release announcement blasted on social media and I’ll make more through DVD sales than VOD so I’d rather most people that are interested purchase a DVD. Making that the only option for a while, will get impatient people to do just that. I don't want to miss out on sales though, so shortly after the DVD release will be VOD so that the documentary is widely available to as many potential audience members as possible.
Make sure you have a plan for how you want to release your movie, before you get to that point. You don't want to miss out on a chance to have your movie in a film festival because you released it online too early. And you don't want people buying a copy at home before you do a theatrical release, if you want to go that route. Timing is important. Make the most of it.
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